Help readers find your article online: Search engine optimization

The point of writing a scientific article is to get it read. How do you ensure that your article will reach the largest possible audience? Search engine optimization.

I found this web page from Wiley about how to optimize your article for search engines.

Optimizing your article for search engines will greatly increase its chance of being viewed and/or cited in another work. Citation indexes already figure in many disciplines as a measure of an article’s value; there is evidence that article views/downloads are also beginning to count in the same way. The crucial area for optimization is your article’s abstract and title, which are freely available to all online. We have compiled these guidelines to enable you to maximize the web-friendliness of the most public part of your article.

1. Construct a clear, descriptive title.
2. Reiterate key phrases in the abstract.

You can read the web page for more details, and the page has some good examples of this in practice.

(Image from wikimotive.com)