The Importance of Good Communication – Dr. Jane Lubchenco, NOAA Administrator

You’ve probably heard me say how much I value communications, both for the advancement of science and the good of our society.

Good communication, at the most basic level, can unify us. It strengthens our democracy and creates an environment of transparency and trust.

Good communication is essential for science. By translating complex science into understandable information and providing meaningful context behind the day’s headlines, we can equip decision-makers with the knowledge they need to take action on issues such as climate change, rebuilding our fisheries and protecting our oceans, coasts and Great Lakes. Our responsibility is to communicate clearly and accurately.

Good communication means maintaining an open dialogue with the people we serve — the public, our constituents, our partners and ourselves. It is integral to NOAA’s mission and is at the heart of good governance.

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from an email by
Dr. Jane Lubchenco
Under Secretary of Commerce for Oceans and Atmosphere and NOAA Administrator